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George Joseph
George Joseph
Art Director | Professional Artist
Lake Worth, FL, United States of America

Award winning Art Director with 20 years experience managing and designing in the advertising industry. Led the development and creative for hundreds of best in class online and event marketing campaigns for many of the world’s largest brands. Seeking a position to lead world class design that push the limits of my creativity.

Resume PDF

Skills

Art DirectionBrand StrategyTeam ManagementSocial and Email CampaignsClient and Vendor RelationsGraphic DesignIllustrationWeb DesignWeb DevelopmentUX DesignUI DesignPrint ProductionPhoto RetouchingTraditional ArtVector Illustration

Software proficiency

Illustrator
Illustrator
Photoshop
Photoshop
InDesign
InDesign
Dreamweaver
Dreamweaver
Acrobat
Acrobat
SketchBook Pro
SketchBook Pro
Flash
Flash
html
html
css
css
javascript
javascript

Experience

  • Associate Art Director at Triad Retail
    St. Petersburg, FL
    October 2018 - September 2019

    Managed Walmart online retail activation and creative for product lines under L'Oreal, Maybelline, Revlon, Johnson & Johnson, and many other major health & beauty brands.

    Led meetings with client and client agencies to review objectives for each marketing campaign. Developed best in class, fully responsive online campaigns that fit the client’s national marketing as well as working with Walmart’s creative initiatives and ADA compliance. Coordinated with creative directors, program managers, copywriters, designers and developers to implement each program on Walmart.com.

  • Senior Graphic Designer at Triad Retail
    St. Petersburg, FL, United States of America
    April 2010 - October 2018

    Worked on CVS and Walmart creative teams developing onsite brand experiences, email campaigns, social media and banner ads for hundreds of products under L'Oreal, Revlon, Proctor & Gamble, Johnson & Johnson, GSK, Pepsi Co., Hallmark, Hershey's and many more. Led meetings with clients to review objectives for each campaign that tied to the brand's national advertising while fitting into the publisher’s creative guidelines.

    Awards:

    Silver ADDY® Award Online/Interactive - L’Oréal Paris Infallible Paints, 2018

    Silver ADDY® Award for Mobile Marketing - Online Campaign, Purina Showcase, 2012

  • Sketch Card Artist at The Topps Company
    New York, NY, United States of America
    September 2016 - Present

    Hand illustrate officially licensed sketch trading cards included in retail collectible card sets for Star Wars (Lucasfilm), Stranger Things (Netflix) and Teenage Mutant Ninja Turtles (Viacom/Nickelodeon). To date I have worked on ten retail sets and have created between 15 and 100 cards per set following the license holders strict creative guidelines and approval process.

  • Senior Graphic Designer at Creative Solutions Group
    Clawson, MI, United States of America
    December 2005 - April 2010

    Designed graphics, new business proposals and brand identity for trade shows, corporate sales events, mobile exhibits and multimedia applications. Worked directly with clients, sales, engineering and vendors to establish the needs and direction for each project. Collaborated in brainstorming meetings with sales and the industrial design team to develop creative interactive exhibit and display ideas. Key clients included State Farm, US Air Force, Jeep, Chrysler, Bosch, General Motors, Walmart, and Ford Motor Company.

    Award:

    Ex Award Gold Winner- Command Center Alpha Trailer, US Air Force, 2011

  • Production Manager at KSK Digital Printing
    Troy. MI, United States of America
    July 2004 - December 2005

    Managed day to day production and scheduling of all digital, grand format and dye sublimation printing and on-site installation for most of the major automotive brand’s auto show exhibits and local museum exhibits. Refined procedures and techniques for individual departments, and worked with clients to improve products. Managed quality control, inventory, equipment maintenance and new material research.

    Accomplishment:

    Managed all graphics production and installation for the The Henry Ford Museum permanent exhibit, ‘With Liberty and Justice For All’ home to the chair Abraham Lincoln was assassinated in and the Rosa Parks bus.

  • Graphic Designer/Production at Lettergraphics
    Detroit, MI, United States of America
    December 1999 - July 2004

    Daily production tasks included typesetting, pre-fight, mounting and laminating for grand format printing, dye-sublimation printing and fleet vinyl installation. Created color separations for production screen printing. Hand fabricated badging for concept and show vehicles. Contracted out to the GM design studios to assist on studio presentations and trend studies.

    Accomplishments:

    Helped design ISO standard instrumentation icons used in all motor vehicles

    Designed in-vehicle labels and badging for many GM production and concept vehicles